Still More Strength Training Tips for Fundraisers

14. I'd make our organization the best communicator anywhere
Effective communication is important for fundraisers. So I'd study thoroughly the ever-increasing and improving options for customer relationship management technology. At the right time for us, I'd invest prudently in it.

These communications systems can transform the way fundraisers deal with donors, just as the development of electronic databases transformed fundraising potential 20 years or so ago. But I'd hope not to forget that this leap forward will be less to do with technology, more to do with processes and much more to do with people.