Stop Hitting Your Head Against the Fundraising Wall

I was in Atlanta recently speaking at NeighborWorks America's National Fundraising Symposium. I really love speaking to nonprofit staff and board members who are in the trenches trying to raise money for their organizations.

The same thing that happened in Atlanta always happens. The group started out tired, uninspired and worn out with fundraising. But then I started to describe financing, and the light bulb went on. For the rest of the day when I talked with attendees, or heard them talking to each other, they would try out this new word, this new concept — "financing."