Strategically Building Relationships With Communities of Color

4. If you're targeting an audience versus an individual, make sure there's mutual value for doing so. Ask yourself: What is the benefit for this community to be associated with my organization? Where is the relevancy?

5. Be respectful of cultural differences. Watch how you communicate. Before using jargon with which you're attuned, make sure you employ native speakers from the target country to help "transadapt" based on cultural and language differences.