Strategies for Creating a Compelling Blog

Blogging can be a cost effective, credible way to show your organization’s voice to — and interact with — your constituents, and to start a two-way conversation that elicits their comments and thoughts.

Laura Quinn, founder and director of Idealware, provider of reviews and information on nonprofit software, says while she’s somewhat skeptical of the Web 2.0 craze — social networking sites, wikis and other online communication tools that stress online collaboration and sharing among users — she thinks blogs in particular are typically very useful for nonprofits. For one thing, they’re a fairly inexpensive way for organizations to proliferate updated content. Quinn says this can be especially useful for small nonprofits that often have rather static Web sites.