Strategies for Creating a Compelling Blog

“I feel like a lot of nonprofits, especially bigger ones, begin to feel very large and bureaucratic from a donor or volunteer perspective,” she say. “So actually just showing that there are real people on the ground doing real work can be useful just from a branding perspective.”

Nonprofits can also engage their client populations to contribute to the blog. If your organization supports artists, Quinn says, it can be compelling to ask some of the artists you support to blog and discuss their work. If you are running a writing seminar for homeless women, what could be more compelling to constituents and potential donors to your organization than seeing the writings of homeless women on the blog?