Strategies for Creating a Compelling Blog

* Greenpeace (http://members.greenpeace.org/gpblog). Greenpeace’s Web site features a number of blogs by constituents/activists sharing comments, ideas, etc., concerning global environmental issues.

* Share Your Story by March of Dimes (http://www.shareyourstory.org). Share Your Story, as described on its Web site, “is an online community for parents of babies born prematurely or who have spent time in a neonatal intensive care unit (NICU).” It offers parents a place where they can participate in discussions, create their own blog and connect with one another. “It’s a very sophisticated implementation of blogs,” Quinn says, “but it’s a really compelling way essentially to get their constituency in to tell their own stories and share.”