Strategies for Creating a Compelling Blog

There are some key things to keep in mind when creating a blog. The big, first question is which blogging software to use, a topic that is the focus of the Idealware report Getting Started With Blogging Software.

Quinn says organizations should consider whether they’ll create the blog in house or hire someone specifically with html knowledge and technical expertise. A basic blog does not require the blogger to have much technical knowledge, but Quinn says if you want the blog to match your organization’s Web site, colors, show your logo, etc., these things are hard to do without technical knowledge. The blogging software that doesn’t require technical know-how doesn’t allow for this level of tailoring.