Strategies for Cultivating Affluent Donors

The book “The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors” by Russ Alan Prince and Karen Maru File, presents a donor-centered approach to understanding affluent donors, categorizing them into seven different motivational types.

The beginning chapters of the book focus on the specific characteristics of those who fall in each motivational group. Chapter 9 then looks at the nitty-gritty of building relationships with the seven personalities and provides interesting, hands-on strategies to fundraisers for how to communicate successfully with them.