Strategies for Cultivating Affluent Donors

Here, a summary of the seven motivational types and communication techniques that fundraisers can use to elicit a positive response and nurture them to give major gifts:

1. Communitarians are those who see doing good as making sense. Civic responsibility is a major motivator. Fundraisers should reassure them of their connection to the local community, acknowledge the leadership role of the Communitarians in the community and demonstrate that the organization is well managed.