Strategies for Symbiotic Marketing

1. Treat them with respect at all times, but don’t fall all over yourself to please them. A symbiotic relationship is, after all, a two-way street. Both parties need to benefit or the relationship becomes a parasitic one for one party and a subservient one for the other.

2. When you ask for a donation, do it without either begging or apologizing. And never stoop to tricks like creating urgent needs that don’t really exist; the boy was only able to cry “wolf” so many times before people stopped believing him.