Strategies for Symbiotic Marketing

4. True friends don’t ask for a favor every time they make contact, so once or twice a year mail something to donors without asking for a donation. They’ll appreciate the gesture and won’t figure that you’re hitting them up for money every time they see your logo on an envelope.

5. At all times keep in mind that what’s good for your donor also is good for your organization. Always look out for their best interests as well as your own.