Strategies for Transforming Non-board Volunteers Into Donors

Once you begin to think of volunteers as potential donors, you’ll need to make some important changes in your organization. Volunteer programs should be operated hand in hand with fundraising programs, and they should be located in the same suite of offices. The volunteer/donor should have a contact person — the donor-service representative — who will help customize the volunteer experience. The donor-service representative essentially is the equivalent of a personal shopper and customer representative all rolled into one. Everyone interfacing with the volunteer/donor should treat this person as a respected member of the organization who has the potential to be a major donor.