Strengthen Donor Relations Through Targeted Communications

And, do it quickly, Jorgensen advised. “The sooner you get that second gift, the longer and more valuable the long-term relationship will be,” he said, noting that for the NWF, the 24-month value of a donor who makes a second gift within 30 days of the first ($51) is significantly higher than of one who makes a second gift within 90 days ($41) and 360 days ($30).