Strengthening Your Online Presence: Now is the Time
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Vinay Bhagat
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In addition to being a source for new donors and a feeder channel for direct-mail and telemarketing acquisition efforts, online marketing also enhances donor loyalty. Convio’s joint study with the analytics firm StrategicOne in 2006 demonstrated that online engagement enhances the lifetime value of a direct-mail donor through growing both gift frequency and donor retention rates.
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Vinay Bhagat
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