Strengthening Your Online Presence: Now is the Time
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Vinay Bhagat
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Online marketing is emerging as a strong source for new major-donor prospects as well. Defenders of Wildlife has found that about one-third of all new major donors are sourced through their online marketing efforts. The Wired Wealthy research that Convio conducted with Sea Change Strategies and Edge Research confirms that mid-level and major donors are increasingly wired, and online communications can help augment and enhance less frequent personal contact.
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Vinay Bhagat
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