Strengthening Your Online Presence: Now is the Time

Now is the time
Current economic conditions indicate that competition for donors will intensify. Economically sourcing new prospects, converting them to donors and maximizing their lifetime value is more important than ever. Savvy nonprofits will make the strategic changes and investments required to succeed online, to align to a world where power has shifted to donors and to implement multichannel marketing strategies. Money raised online can now more than justify the start-up costs of online marketing efforts, and is a fraction of the true value created by effectively integrating online marketing with direct-mail and major-donor development efforts.