Strengthening Your Online Presence: Now is the Time

Challenges with traditional fundraising channels
Direct mail-based donor acquisition has been getting more difficult and more expensive due to postage rate increases, mailing-list fatigue, postal-mail delivery challenges and shifting consumer preferences. The Target Analytics Index of National Fundraising Performance, which tracks some very large nonprofits, shows donor counts have been declining consistently for the past two and a half years. In the first quarter of 2008, for the first time in two years, overall revenue declined as well. Revenue fell 1.8 percent from Q1 2007 to Q1 2008.