Strengthening Your Online Presence: Now is the Time

The shift online
As direct mail-based fundraising has become less effective, online fundraising has grown significantly. According to The Pew Charitable Trusts, 75 percent of all Americans are now online at home or at work. According to The Online Marketing (eCRM) Nonprofit Benchmark Index Study, published by Convio in 2008, the median online revenue growth rate across sectors was just more than 26 percent from the first half of 2006 to the first half of 2007, with some sectors, namely environment and wildlife, visitation (museums, zoos/aquariums and performing arts) and higher education growing at more than 50 percent.