Strengthening Your Online Presence: Now is the Time

Much of the online fundraising growth has come from new, younger donors. Online donors are typically 15 years younger than direct-mail donors. In addition, usable e-mail files grew 32 percent in the same period, showing that nonprofits are successfully developing online prospect lists for future supporters. A first-of-its-kind national survey conducted for Convio by JupiterResearch, a Forrester Research company, shows that of the 175.6 million online adults (age 18+) in the U.S., more than half (51 percent) plan to donate to charities during the upcoming holiday season.