Strengthening Your Online Presence: Now is the Time

If there is a silver lining in the economic cloud, it is that consumers and nonprofits are aligning around the online channel. Given its growth, it is imperative that nonprofits invest appropriately in the online channel to realize its full potential. In fact, according to the Direct Marketing Association, nonprofits are on average growing their online marketing spend four times faster than their direct-mail and telemarketing spend.