Strengthening Your Online Presence: Now is the Time
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Vinay Bhagat
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Power to the people
Today, constituents are taking a more active role in their philanthropy. Many want to see the direct impact of their giving, others are eager to participate in a movement. Increasingly, people are donating because of being asked to do so by their friends or family versus a nonprofit organization itself. The Internet has accelerated these trends, which represent a shift of power to the constituent.
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