Strengthening Your Online Presence: Now is the Time

A majority of prospective donors will visit a charity’s Web site to learn more before making an initial contribution. A growing number of people will research charities on sites like Charity Navigator or GuideStar before giving. Direct-to-beneficiary giving portals, such as Kiva and DonorsChoose, which give donors unprecedented control over where they direct their gifts, have grown exponentially. At Kiva, a donor can make a microloan directly to a specific person in a developing country. At DonorsChoose, donors can support a specific funding need posted by a public school teacher.