Strike a Match

Thanks to generous corporate support, KHP was able to extend its reach beyond its e-mail file and event donors with billboards throughout Toronto, a full-page ad in the Globe and Mail, display ads, Google advertising and corporate matching gifts.

“This was a brand-new campaign in 2009 with Stephen Thomas, and we were pretty excited about it,” MacLean says. “It was successful, so we decided to invest a little more in 2010, and we’ve done different things over the years … a lot of things to put it top of mind.”