Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
The adjustments
After sending six to seven e-mails for the campaign in 2009 and 2010 to anywhere from 50,000 to upward of 75,000 e-mail addresses, KHP began to scale back on budgeting for the campaign. Due to myriad factors, including continued economic instability and KHP’s lack of government funding, it could not invest as much in the campaign as it did in the early years.
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