Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
In order to compensate for a smaller budget, KHP lowered its revenue target and decided to go from six or seven e-mails starting in early November for the campaign to four e-mails starting at the end of November. And in 2012, it also sent the e-mails to a smaller list of more regular givers — an audience of about 34,000 e-mails.
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