Strike a Match

The first one was sent with the subject line, “Urgent: Buy a Kid Some Time before it’s too late.” When recipients clicked through, before the start of the letter, there was a post from a teenage boy that was posted on the KHP help site in bold, italic type: “It’s Christmas day and no one cares. I’m really depressed and all I can think about is how meaningless life is, it’s full of lies and sorrow. I really hate Christmas. I tried to kill myself last year and I don’t want to do that again. Please help.”