Strike a Match

Talk about a powerful introduction, one that puts the donor right in the mind-set of the recipients of KHP’s services.

The short, four-paragraph e-mail reads: “Right now, you need to know that Kids Help Phone is trying to keep up with the urgent demand for our services. Any kid or teen with nowhere else to turn, like the one who posted the message above, needs the professional guidance you make possible with your donation. Your gift really does save lives because it means someone can be there to answer the phone when a desperate kid calls and to respond online to their urgent requests for support. But we can’t be there for them without you. That’s not a platitude. It’s simply the truth.