Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
“Thank you for helping us keep our promise to kids in Canada — and Happy New Year from everyone here at Kids Help Phone.”
“Help keep kids safe, please give while there’s still time.”
This time, the message focused mostly on the urgency of time and the tax receipt, with a shorter message. A little less emotional, but still striking a chord with donors on New Year’s Eve.
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