Strike a Match

KHP then followed up with a thank-you e-mail and tax receipt to donors, and for donors over a certain threshold, there were separate e-mails and/or thank-you calls.

“We like to chat with our donors, find out more about them. We do that with our regular annual givers of a certain amount, say thanks with a letter and a call,” MacLean says. “We’re curious about where they’re coming from and why, what brings them back. And we try to put survey questions in our thank-yous to get a sense of what brought them in to give.”