Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
This combination of efforts proved to be effective, as KHP hit its revised revenue target, proving the 2010 ECHO Award-winning idea still works.
“This campaign resonates on a very deep level. People give very generously and give multiple gifts. One year, a woman in California who used to live in Canada donated three gifts of $300 and another $100 gift,” Somani says. “From a donor standpoint, people respond positively to this campaign.”
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 AllNext »
Related Content
Comments
