Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
2013 and beyond
For this year’s campaign, KHP and Stephen Thomas decided it was time for a change in the look and feel. For the first four years, the microsite hadn’t really changed, using heavier photography of kids in darker times. This year they decided to change the look entirely.
There is a lighter feel to the Buy a Kid Some Time site this year, highlighted by an interactive quiz “so donors can get a sense of the number of kids who call, things we get asked, etc. It’s a fun quiz that doesn’t take long, an element that will hopefully drive home the message,” MacLean says. Also, the donation page has been updated to change how people can donate, moving away from choosing products and instead choosing donation amounts. For example:
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