Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
More updates include adding a clock to the logo, emphasizing the time element — a graphic that can move in certain media — a new French site for its French-Canadian supporters, and helping ramp up the campaign again to six e-mails beginning earlier November, coinciding with Bullying Awareness Week.
KHP also took advantage of an opportunity that popped up out of the blue, MacLean says, with advertising on local transit through the month of December.
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