Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
“We’re hoping that will be seen like crazy, hoping people will see and react to the plea from a child,” she adds.
Ideally, MacLean admits, she would like to see direct mail and the e-mail campaign parallel one another to talk to supporters in multiple channels, but for the Buy a Kid Some Time campaign, it really is focused online and through mobile. Clearly, that digital focus is working, as Buy a Kid Some Time continues to buy youths in need time to talk, time to heal and time to improve their situations.
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