Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
“At the beginning, this was a novel way of us talking to our donors,” MacLean says. “People came to it and said it was great, and they expect it year after year. Then people see a matching gift — [this year’s match is from financial-security company Great-West Life, up to $50,000] — as an added incentive. They come back to it year after year.
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