Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
“We have a really fantastic donor base, very loyal annual givers,” she adds. “We get a great response rate from a smaller donor base. Our donor base knows they’re giving back to an organization that matches their values and does good work.”
Somani credits the KHP staff just as much as the messaging for the success of the campaign.
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