Strike a Match

“The idea of buying a kid some time has really resonated with the entire organization [and] received support from the entire organization internally. Everyone works toward that goal for these children. All the people are committed to the campaign,” she says.

“Really more than anything the concept is so strong and resonates with so many people. We receive great feedback and great results,” Somani adds. “The level of internal support from KHP has driven our ability to go out and refresh the campaign each year as well.”