Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
But how do emergency appeals both get executed and affect nonprofit organizations that do not regularly deal with them? That’s the scenario the Coast Guard Foundation (CGF) found itself in last year.
In late February 2012, a U.S. Coast Guard helicopter crashed during a training mission, claiming the lives of four Coast Guard members. The tragedy was a shock to the Coast Guard family, and the Coast Guard Foundation, which is missioned to provide education, support and relief programs to benefit Coast Guard members and their families, knew it had to help. But it also had to think through how an emergency campaign would affect its donors and its annual Memorial Day appeal.
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