Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
That’s why LW Robbins and CGF always have a plan, complete with stock templates, in place for when such cases arise. And it helps that LW Robbins and CGF already executed such a campaign in 2008, when another tragic crash in Hawaii took the lives of Coast Guard members.
“The first time we did an emergency appeal for the Coast Guard Foundation, they were very concerned about going out and having the appearance of taking advantage of the situation,” says Andy Laudano, vice president of fundraising at LW Robbins. “But the truth of the matter is when they did it, the response rate was through the roof and they didn’t get one complaint. People were excited to support the campaign.
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