Strike a Match

It then describes the tragic crash in Mobile, Ala., and how CGF is asking for the donor’s help in aiding the families of the fallen Coast Guard members. It asks recipients to donate either to the “Family Disaster Relief Fund” or the “Fallen Heroes Scholarship Fund,” and includes direct-mail best practices such as underlined text, heavy use of “you” and “thanks in advance.” It’s also signed by CGF President Anne B. Brengle and followed by a postscript: “To put your gift to work even faster, give online at www.coastguardfoundation.org.”