Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
The reply form is perforated at the top of the letter. It reads: “Yes! I want to contribute to the Coast Guard Foundation’s …” and then offers the choices of the Family Disaster Relief Fund, Fallen Heroes Scholarship Fund or “Where My Gift Is Needed Most.” It also offers ask strings based on prior giving history, as well as a place to write in an amount.
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