Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
Laudano adds that the simplicity of the package really helped as well, getting right to the point so donors could respond immediately.
Another key to this campaign’s success was the prior experience LW Robbins and CGF had doing an emergency appeal. They learned things from the prior emergency campaign, such as the ability to handle all the online donations that came flooding in, something CGF learned the hard way after the 2008 crash.
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