Strike a Match

“What we found the first time we did this in 2008 is the need for a properly operating website that’s able to handle the volume of people willing to give online,” Sisley says. “A lot of people who get the mailing go online to give. In 2008, we didn’t have that ability to handle the volume, and our site kept crashing. We lost a lot of money that way, so we totally revamped our website and were able to take that volume this time around.”