Strike a Match

Sisley also says “having an active, accurate, correct database is crucial so you can have access right away and know who to get the emergency appeal out to.” And he adds that you must have the ability to turn it around within a day or two with an urgent message.

“We’re out the door in just a couple days telling everyone there’s a need with a clear, concise message. It doesn’t have to be long. Tell what happened and what you need the donor to do,” he says.