Strike a Match

That’s exactly what CGF and LW Robbins did, and it resulted in nearly $80,000 in less than a month. The campaign was such a success that it was honored with a New England Direct Marketing Association 2013 Award for Creative Excellence Gold Award, taking home the Direct Mail on a Shoestring (budget less than $10,000) gold.

Making a match
Just a couple short months after the 2012 helicopter crash, CGF was set to roll out its annual Fallen Heroes campaign, focused on helping families of Coast Guard members who die in the line of duty, just as was the case with the emergency appeal. Results for the campaign typically had a very high average gift but a lower response rate, so CGF was looking for a way to increase the response rate and revenue — a challenge in its own right.