Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
“It’s a challenging time of year for them, and we want to make sure the donor base is aware that this is a different time of year for them. We want to make sure they’re seeing that, and they want the children to have a good holiday.”
In order to get that message across, KHP sat down with its agency partner, Stephen Thomas Ltd., in 2009 to come up with a concept that would convey how important KHP’s work is, particularly this time of year. How could KHP break through the clutter at year-end with a hard-hitting, motivating message, stressing that thousands of Canadian children need help, particularly during the holiday season?
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