Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
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Joe Boland
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Then there was the added challenge of sending another fundraising appeal shortly after a highly successful emergency appeal. LW Robbins and CGF worried that perhaps the emergency appeal would cannibalize the Fallen Heroes mailing.
And on top of that, there is always the challenge of educating donors on why it’s vital to support a government-funded organization.
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Joe Boland
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