Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
That’s what the Fallen Heroes campaign is all about, building an endowment for the Fallen Heroes Scholarship Fund to support the children of Coast Guard members who lost their lives in the line of duty.
So to help build that endowment and lift response, CGF and LW Robbins had already made plans to alter the Fallen Heroes campaign with the hopes of increasing response — namely by incorporating a matching-gift offer and sending a follow-up
mailing.
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