Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
CGF typically runs a matching-gift campaign at the end of the year, when people are already more inclined to give. The foundation sat down with LW Robbins and decided, since it already had a matching gift set for the end of the year and had another donor willing to match gifts for another appeal, why not incorporate the additional match to this Memorial Day Fallen Heroes campaign? The thought was that maybe the matching-gift offer would help increase response in a month that is typically less responsive for CGF donors.
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