Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
The contents inside were the same for both segments — a two-page letter (front and back of one sheet of paper) with the reply slip perforated at the top, a BRE, and a brochure describing the CGF and the Fallen Heroes fund, which included a photo taken at the memorial services for the four Coast Guard members who died in the helicopter crash earlier that year.
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