Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
The letter began: “Of all the services we provide to the Coast Guard, I can’t think of anything that’s more important than helping families of Coast Guard members who die in the line of duty. You’ve supported us so generously that I’m sure you feel the same way.”
It incorporated underlined text announcing the matching gift to the Fallen Heroes Scholarship Fund of up to $20,000 until June 30, then followed that with a bolded paragraph describing how the donor’s gift will be doubled.
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